Opinion
Research Corporation is a respected brand name in business market
research. The company helps numerous Fortune 500 clients with
brand positioning and customer retention studies that are frequently
conducted on a multinational basis. ORC uses traditional survey
and sampling techniques to identify customer preferences and attitudes
regarding a client company’s products. ORC uses sophisticated
mathematical modeling to conduct its surveys, which has also proven
to be valuable in its telemarketing operations that focuse on
outbound customer acquisition for large companies. ORC became
interested in acquiring Macro because of complementary nature
of Macro’s service offerings.
ORC retained WWC to find the necessary capital to close the Macro
acquisition. Heller was selected to lead a bank syndicate that
would provide up to $50 million of senior debt. Allied Capital
provided a $15 million subordinated debt loan with warrants. The
combined $65 million of financing enabled ORC to close the Macro
acquisition and still have adequate working capital to continue
to grow its business. ORC trades under the symbol "ORCI".
